Privacy policy
PRIVACY POLICY
Last updated: 14 September 2026
This Privacy Policy explains how SADRIA collects, uses, discloses and protects personal information when you visit our website, make a purchase, create an account, communicate with us or otherwise use our services.
SADRIA is a trading name operated by DELTA PRODUCTIONS ApS.
DATA CONTROLLER
DELTA PRODUCTIONS ApS, trading as SADRIA
Wilders Plads 8K, 3
1403 Copenhagen K
Denmark
CVR / VAT: DK36914424
Email: contact@sadriametals.com
Phone: +45 23206092
DELTA PRODUCTIONS ApS is the data controller for the personal information described in this Privacy Policy, except where another party acts as an independent data controller as described below.
1. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with SADRIA, we may collect the following categories of personal information:
Contact information, including your name, billing address, delivery address, email address and telephone number.
Order and transaction information, including products ordered, order history, returns, refunds, delivery information and payment confirmation.
Payment information. Payments are processed by our payment service providers. SADRIA does not normally receive or store your complete card details.
Account information, including information connected with a customer account you choose to create.
Customer service information, including messages, enquiries, complaints and other communications you send to us.
Shopping and website activity, including products viewed, items added to your cart, purchases, interactions with our website and advertising, and referral information.
Device and technical information, including IP address, browser type, device type, operating system, network information, cookie identifiers and similar technical information.
Marketing information, including your marketing preferences and your interactions with marketing communications.
2. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information:
Directly from you when you place an order, create an account, contact us, subscribe to marketing communications or otherwise provide information to us.
Automatically when you use our website through cookies, pixels and similar technologies, subject to your consent where required.
From service providers and business partners involved in operating our store, processing payments, fulfilling orders, delivering products, providing analytics, marketing or advertising services, preventing fraud or supporting our website.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
Process and fulfil orders.
Process payments and refunds.
Arrange shipping and delivery.
Manage returns, complaints and customer service requests.
Create and administer customer accounts.
Communicate with you about orders, products and services.
Operate, maintain and improve our website and services.
Detect, investigate and prevent fraud, misuse and security incidents.
Measure website performance and understand how customers interact with our store.
Provide advertising and marketing where permitted by law.
Comply with accounting, tax, consumer protection and other legal obligations.
Establish, exercise or defend legal claims.
4. LEGAL BASES FOR PROCESSING
Where the General Data Protection Regulation or equivalent European data protection laws apply, we process personal information on one or more of the following legal bases:
Performance of a contract. We process information where necessary to enter into or perform our contract with you, including processing payments, fulfilling orders, arranging delivery, managing returns and providing customer service.
Legal obligations. We process information where necessary to comply with applicable accounting, tax, consumer protection and other legal or regulatory requirements.
Legitimate interests. We may process information where necessary for our legitimate interests, including customer service, fraud prevention, website and account security, business administration, improving our services and protecting our legal rights, provided that those interests are not overridden by your rights and interests.
Consent. We rely on consent where required for non-essential cookies and similar technologies, personalised advertising, certain analytics activities and electronic marketing communications. You may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. SHOPIFY
Our online store is hosted by Shopify.
Shopify processes personal information in order to provide the ecommerce platform and related services that enable us to operate our store.
Depending on the Shopify services used, Shopify may act as a processor on our behalf or as an independent data controller for certain processing activities.
We use Shopify Network Intelligence and related enhanced services. This means information about your activity on our store may be shared with Shopify and, where applicable, third parties in order to provide services including improving and personalising your shopping experience, measuring how customers interact with our store and advertising, and providing more relevant advertising.
Information processed through Shopify may be transferred to or processed in countries other than the country in which you live.
You may have rights directly in relation to certain processing carried out by Shopify. Further information is available in Shopify's Consumer Privacy Policy and Shopify privacy portal.
Depending on your location, you may also use the Privacy Choices or data sharing opt-out controls available through our website.
6. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers use cookies, pixels and similar technologies.
Some technologies are necessary for the website to function, including technologies required for checkout, security, customer accounts and remembering your selections.
Other technologies may be used for analytics, personalisation and advertising.
Where required by law, non-essential cookies and similar technologies are used only after you have provided consent through our cookie banner.
You can change or withdraw your cookie preferences using the privacy controls available on our website.
Your browser may also allow you to remove or block cookies, although doing so may affect certain features of the website.
7. MARKETING AND ADVERTISING
If you subscribe to marketing communications, we may use your contact information to send you information about SADRIA, new products, collections, events and other promotional content.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.
We may also use advertising and analytics partners to measure advertising performance and, where you have provided any consent required by law, to provide personalised advertising.
You may be able to object to or opt out of certain advertising and data-sharing activities through the privacy controls available on our website.
8. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to service providers and other recipients where necessary to operate our business, including:
Shopify and ecommerce technology providers.
Payment processors and financial service providers.
Shipping, fulfilment and delivery providers.
IT, hosting, cloud and security providers.
Analytics, marketing and advertising providers.
Email and customer communication providers.
Customer service and review providers.
Professional advisers, including accountants, auditors, lawyers and insurers.
Public authorities, courts, regulators or law enforcement authorities where disclosure is required or permitted by law.
We may also disclose information in connection with a merger, restructuring, financing, sale or transfer of all or part of our business, subject to applicable law.
We do not sell personal information for money.
However, certain advertising or analytics activities may be considered a "sale", "sharing" or use for targeted advertising under some privacy laws. Where applicable, you may exercise your right to opt out through our Privacy Choices or data sharing opt-out page.
9. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process personal information outside Denmark or the European Economic Area.
Where personal information is transferred outside the EEA to a country that has not been recognised as providing an adequate level of data protection, we rely on appropriate safeguards where required, including European Commission Standard Contractual Clauses or another legally recognised transfer mechanism.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period depends on the type of information and the reason it is processed.
Order, transaction and accounting information may be retained for the period required under applicable accounting, tax and other legal obligations.
Customer service information may be retained for as long as necessary to resolve enquiries or disputes and protect our legal rights.
Customer account information may be retained while your account remains active and for an appropriate period afterwards where required for legal or operational purposes.
Marketing information is retained until you withdraw your consent, unsubscribe or otherwise object to the processing, subject to limited information that may be retained in order to record and respect your preference.
11. SECURITY
We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
No method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.
12. YOUR PRIVACY RIGHTS
Depending on where you live and subject to applicable law, you may have the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of personal information.
Request restriction of processing.
Object to processing based on legitimate interests.
Object at any time to the use of your personal information for direct marketing.
Request a copy of certain personal information in a structured, commonly used and machine-readable format and, where applicable, request that it be transferred to another organisation.
Withdraw consent where processing is based on consent.
Lodge a complaint with a data protection authority.
These rights are not absolute and may be subject to legal conditions or exceptions.
To exercise your rights, contact us at contact@sadriametals.com.
We may need to verify your identity before completing a request.
13. UNITED STATES PRIVACY RIGHTS
Residents of certain US states may have additional rights under applicable state privacy laws.
Depending on where you live, these may include the right to access, correct or delete personal information, obtain a copy of certain information, and opt out of activities defined as sale, sharing or targeted advertising.
Where applicable, you can submit an opt-out request through the Privacy Choices or data sharing opt-out page on our website.
Where required by applicable law, we recognise qualifying browser-based opt-out preference signals, including Global Privacy Control.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
14. CHILDREN
Our website and products are not directed specifically at children, and we do not knowingly collect personal information from children in circumstances where parental consent would be required by applicable law.
If you believe that a child has provided personal information to us unlawfully, please contact us.
15. THIRD PARTY WEBSITES
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices of independent third parties. We recommend reviewing the privacy notice of any third-party website or service you use.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal requirements.
The updated version will be published on this page together with a revised "Last updated" date.
17. COMPLAINTS
If you have a concern about how we process your personal information, please contact us first so that we can try to resolve it.
You also have the right to lodge a complaint with the data protection authority responsible for your country.
In Denmark, the supervisory authority is:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
Phone: +45 33 19 32 00
Email: dt@datatilsynet.dk
18. CONTACT
For questions about this Privacy Policy or the processing of your personal information, contact:
DELTA PRODUCTIONS ApS, trading as SADRIA
Wilders Plads 8K, 3
1403 Copenhagen K
Denmark
CVR / VAT: DK36914424
Email: contact@sadriametals.com
Phone: +45 23206092